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Rubicon brings first Tesla All-Electric SUV to SA

In a big step forward for raising the profile of renewable energy in South Africa, Rubicon is bringing the first Tesla Model X Performance Edition all-electric SUV into the country next week.

The vehicle will be used for marketing initiatives within the Rubicon Group to promote Tesla Powerwall and officially launch Rubicon’s entry into the electric vehicle charging space in South Africa. In addition, Rubicon aims to highlight all forms of e-mobility and to accelerate the South African vehicle industry and lobby government towards an all-electric future.

The arrival of the Model X gives South Africans the opportunity to see up close what an electric future looks like, and to experience high performance electric vehicles and the technology showcased within the Tesla Model X for the first time.

This initiative does not signal the arrival of Tesla vehicles in South Africa.

The vehicle will move between major city centres over the next few months in conjunction with a number of marketing events for Tesla Powerwall and electric vehicle chargers from EVBox, Delta and EO Charging.

Says Greg Blandford, Director: Rubicon Energy & E-Mobility, “The Tesla Model X is a marvel of engineering and technology, we hope to raise awareness of electric mobility in South Africa, and what better way to achieve this than with the world leader in electric vehicles, Tesla.”


For additional information on the Model X: